At 77fb, your privacy is not merely a legal obligation — it is our moral responsibility to every member who trusts our platform. This Privacy Policy transparently explains how we collect, use, store, and protect your personal information.
We invest in world-class security infrastructure to ensure that every piece of information you share with us remains safe and protected.
All data transmitted between your device and 77fb servers is protected by 256-bit SSL/TLS encryption — the same level of security used by leading financial institutions and banks worldwide.
Members' personal data is stored in an integrated data centre protected 24 hours a day with strict physical and digital access controls. Only authorised personnel may access your data.
You have the full right to access, correct, download, or request deletion of your personal data at any time. 77fb respects your privacy rights without any restrictions.
77fb has never and will never sell, rent, or trade members' personal data to any third party for marketing or commercial purposes. Your data belongs to you — it is not our commodity.
77fb's data protection practices comply with international standards, including the principles of the PDPA (Personal Data Protection Act) and globally recognised best practices in the trusted online gaming industry.
In the event of any security incident involving your data, 77fb is committed to notifying affected members within 72 hours and taking immediate remedial action.
Important Note: This Privacy Policy applies to all information collected by 77fb through our website, mobile app, and all communication channels. By using the 77fb platform, you agree to the collection and use of information as described in this policy. This policy is to be read together with Terms and Conditions us.
77fb collects your personal information when you register, use the platform, or interact with our support team. The following are the categories of information we collect:
A. Information You Provide Directly
B. Information Collected Automatically
C. Information from Third Parties
Every piece of information we collect has a clear and specific purpose. 77fb does not use your data for any purpose other than those stated below:
| Purpose of Use | Types of Data Used | Legal Basis |
|---|---|---|
| Creating and managing member accounts | Registration information, KYC | Contract performance |
| Processing deposits and withdrawals | Financial information, identity | Contract performance |
| Identity verification (KYC/AML) | Identity, address, transaction data | Legal obligation |
| Customer Support | Communication information, account | Contract performance |
| Platform improvement and user experience | Technical data, usage data | Legitimate interest |
| Sending promotions and offers (with consent) | Email, phone number | Consent |
| Fraud detection and security | Technical data, transaction data, location data | Legitimate interest |
77fb will not use your information to make automated decisions that significantly affect you without human intervention, except for fraud detection purposes that require immediate action to protect the safety of the platform and other members.
77fb understands that your trust is our most valuable asset. We only share your personal data in limited and controlled situations as follows:
What We Do Not Do: 77fb does not sell, rent, exchange, or disclose your personal data to advertisers, data brokers, marketing partners, or any other third parties for their own commercial purposes.
Protecting your personal data from unauthorised access, loss, misuse or alteration is an absolute priority for 77fb. We implement multiple layers of technical and organisational security:
TLS 1.3 protocol ensures all communication between you and our servers is fully encrypted.
Sensitive data such as passwords is stored using irreversible one-way cryptographic hashing algorithms.
Our security team monitors the platform infrastructure around the clock to detect any anomalies or intrusion attempts.
Principle of least privilege — staff can only access the data necessary for their specific role.
Penetration testing and security audits are conducted regularly by certified independent security experts.
Data backups are performed automatically and on a regular schedule to ensure service continuity under any circumstances.
While we implement these comprehensive security measures, no system can be guaranteed 100% secure against all threats. We encourage you to play your part in protecting your account by using a strong password and enabling two-factor authentication (2FA).
77fb uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:
You can manage cookies through your web browser settings. However, disabling certain cookies may affect the functionality and user experience of the 77fb platform. For more information on how to manage cookies, refer to your web browser's help documentation.
As a 77fb member, you have the following privacy rights, which you may exercise at any time:
Request a copy of all personal data we hold about you in a readable format.
Request correction of any inaccurate or incomplete personal information in our records.
Request deletion of your personal data, subject to legal conditions and record-keeping requirements.
Request that we restrict the processing of your data in certain situations while a dispute is being resolved.
Receive your personal data in a structured, machine-readable format for transfer to another provider.
Object to the processing of your data for direct marketing purposes or processing based on our legitimate interests.
To exercise any of the above rights, contact the 77fb support team via live chat within the platform. We will process your request within 30 business days. In some cases, we may need to verify your identity before processing the request to protect the security of your account.
77fb retains your personal data only for as long as necessary to fulfil the purposes stated in this policy or as required by applicable law. The following are our data retention guidelines:
When your data is no longer required, we will securely delete or anonymise it using certified data deletion procedures to ensure it cannot be recovered.
The 77fb platform is strictly for users aged 18 and above. We do not knowingly collect or process personal data from individuals under the age of 18. If you believe we may have collected information from an underage child or minor, please contact us immediately and we will take steps to delete that information and close the relevant account.
All account registrations require age verification as part of our KYC process. We employ automated verification systems and manual checks to ensure no underage users can access the 77fb platform.
77fb reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When we make material changes, we will:
We encourage you to review this page periodically to stay informed about how we protect your information. Continued use of the 77fb platform after policy changes take effect will be considered your acceptance of the updated policy, except for changes that require explicit consent.
If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please contact us through the following channels:
For complaints that cannot be resolved through our support channels, you have the right to refer the matter to the relevant data protection authority under the applicable laws of your jurisdiction.
Enjoy a safe, fair and entertaining online gaming experience with 77fb. Our platform is built with your security and privacy as the top priority — so you can focus entirely on the game.